The food & fitness challenge
Transform Your Body And Your Health In Only 6 Weeks
The next opportunity is coming in January 2027
You’re putting in the effort, hitting the gym, and making all the “right” food choices, but those dream results? They’re still not happening.
You’ve tried every trendy diet and fitness program out there, but nothing seems to stick, and the results never last.
But here’s the thing – you’re tired of playing small.
You want to look and feel like the powerhouse you know you are. You’re craving that lean, strong physique, and yeah…maybe you even want to see your abs too!
Here’s the Truth:
If you want to get in the best shape of your life, you can’t do it with a one-size-fits-all program.
And let’s not forget the golden rule: it’s gotta be sustainable or you’ll end up right back where you started – frustrated and fed up with your mediocre results.
Here’s the Good News
You can achieve your best body AND health with a plan that’s completely tailored to your goals and your life. Plus it can be super sustainable too!
introducing
The Food & Fitness Challenge
A 6-week catalyst to transform your body (inside and out) and empower you with the most effective tools to improve your body composition, energy, and health.
The next challenge will kick off in January 2027!
What’s Included
Personalized macronutrients (protein, carbs, and fat) and calorie recommendations so you know exactly how much to eat.
Unlimited group access to me — get your questions answered in real-time.
Tracking sheets to help you stay on top of your goals.
Daily videos & emails – to keep you motivated and inspired.
Community & group support — the ultimate hype group and accountability buddies.
Delicious Recipes AND Grocery Lists to make meal planning easier.
Plus the top participant will win a $200 cash prize!
the food & fitness challenge
The Challenge at a Glance
Phase 1: Prep Week
Get ready to kick off your journey! In Prep Week, you’ll dive into all the essentials for a successful challenge. Erica will provide you with personalized macronutrients and hydration recommendations tailored just for you. If you opt for the body composition test, you’ll complete that this week too so you know your baseline heading into the challenge.
By the end of Prep Week, you’ll be fully equipped with the knowledge and confidence to move on to the official “Challenge” in Phase 2.
1 week
Phase 2: Go Time
Let the Challenge begin!
During these 4 weeks, you’ll focus on fuelling your body with nourishing foods from your personalized macronutrient plan. You’ll also avoid gluten, added sugar, artificial sweeteners and alcohol and focus on reaching your goals for fitness, hydration, and overall wellness.
If you signed up for the body composition test, you’ll wrap up Phase 2 with a post-FFC body composition check in, letting you see the fantastic progress you’ve made. Get ready to feel amazing and see real results!
4 weeks
Phase 3: Transition Week
In Transition Week, you’ll keep following the FFC rules, but with a twist! You get one “off day” to eat and drink whatever you want. It’s all about balance and finding what works for you while still making progress and creating healthy habits.
1 week
the food & fitness challenge
Here’s What People are Saying
I’ve done 4 or 5 nutrition-focused “challenges” since I started my fitness journey 6 years ago, and with everyone, I’ve learned something new and refined my nutrition habits. That said, this challenge was a game-changer for me. I learned more and experienced more meaningful changes than I thought possible. You have given me so much information that I can incorporate into my life, and I feel like I have the tools to keep going and create a stronger, healthier version of myself. In a sea of (often conflicting) nutrition advice, you’ve nailed it.
~Shauna Callan
Eating clean is extremely difficult and challenging as a 42 year old working mother. However, through Erica and the FCC, I have learned so much about nutrition and how the food I eat not only affects the way I look, but more importantly the way I FEEL. The results are incredible and the combination of weight training and eating the right macros have amazing results. Erica is very helpful and encouraging and celebrates your victories….I am very excited to continue on this journey and I know the next FFC I will see amazing progress.
~Maria Whitlow
THANK YOU SO MUCH FOR THE FFC!!!!!!!! I learned SO much about my habits and priorities and what I was using and abusing. LOL. I (ignorantly) thought I had nothing to lose because I work out regularly and generally eat pretty well. *What a surprise* when I really started looking at my daily eating. I was snacking on straight carbs in order to make my work day less terrible. When I took those away, I was full of anxiety and realized…omg I’m unhappy at my job! This has prompted me to look for new work and re-evaluate what’s impacting my soul these days.
~Lauren Blair
Get Incredible Results in Only 6 Weeks
Shed body fat, build muscle, improve athletic performance and get in the best shape of your life. Whatever your goal is, you’ll get a plan that’s balanced and sustainable.
A Nutrition Plan That’s As Unique As You Are
Your body and your goals are one of a kind — and your nutrition plan should be too. Whether you’re looking to lose weight, build muscle or simply improve your overall health, I’ll let you know your ideal macronutrient ratio and calorie goals so you can get an extra edge on your results.
Expert Guidance, Support & Accountability
Receive support from a Registered Dietitian, Integrative and Functional Nutrition Certified Practitioner, CrossFit Coach, and former Nike Master Trainer with over a decade of experience helping people reach (and surpass) their goals.
Plus…stay motivated and on track with support from fellow challenge members inside the Exclusive Challenge Community Group.
A Clear Sustainable Roadmap
Stop guessing about which foods to eat or how much. I’ve laid out a clear plan of exactly what to do to make crushing your goals even easier.
In only 6 weeks you can:
Build muscle and get a more defined physique
Shed excess body fat (1 – 6% is typical)
Dramatically boost your energy
Transform your overall health
Improve athletic performance
Sharpen your focus and mental clarity
Develop healthy habits that you can stick with long after the challenge is over
Pricing
Food & Fitness Challenge
- Personalized calorie and macronutrient goals (protein, carbs, and fat)
- Daily videos & emails
- Unlimited email access to me
- Community & group support
- Tracking sheets
- Delicious Recipes AND Grocery lists
VIP Food & Fitness Challenge
5 Spots Available- Upgrade to VIP and receive everything in the standard package, PLUS:
- Weekly food journal review and feedback
- 15-minute private phone call
- Macronutrient recalculations as needed
- Unlimited text and email access to me
Optional Add On Services
ADD AT CHECKOUT- Body Composition Test (Currently only available to Boulder County participants.)
- Personalized Portion Guide (see below for details)
ABOUT
Optional Add-On Services
Body Composition Test – $38: Determine your body fat percentage, muscle mass, and basal metabolic rate. (Only available to Boulder County participants.)
Personalized Portion Guide – $38: Not sure how much to eat at each meal? This guide breaks down the ideal portion size for carbs, fats, and proteins based on your personal macros and calorie goals.
* CLICK HERE to download an example portion guide.
Ready to transform your body and health and get the
results you’ve been dreaming of?
Join the Food & Fitness Challenge today and let’s crush your goals together.
Erica gets 5 out of 5 stars. She is knowledgeable and knows how to set you up for success. Also a great listener to help you achieve whatever your goals may be. I was under the impression that a diet would leave me feeling hungry and craving all these bad foods that I love. But it was quite the opposite. I now have all the tools to maintain a healthy diet that allows me to look and feel my best. My goal was to become more lean and I was able to achieve that much quicker than I expected. Thanks to Erica! I was able to drop my body fat percentage by 5% within this first few months which took me by surprise. And maintain it! My friends and family noticed the change in my body with compliments like “wow you look great.” Such an awesome feeling. I would highly recommend her services to anyone looking to look and feel their best.
~ Alan Cooke
I’m super happy! Not only do I see a physical change, but my workouts / weight training have improved tremendously & I feel so much stronger! & mentally feel so much clearer and brighter.
~ Regina King
I expected that following FFC guidelines would make me feel better. But I was really surprised by just how much better it made me feel. My mind is clearer, my joints feel better, I have more energy, and I recover from exercise more quickly. I feel that removing inflammatory foods, better hydration, and getting adequate sleep have all made a big difference.
~ Gus Gustafson
Meet Your Coach
Hi, i’m erica giovinazzo
I help people transform their bodies and health while helping them realize just how good they are capable of feeling in the process.
Let me be clear:
I’m not interested in putting you on a diet. I’m interested in changing your life.
A Registered Dietitian and CrossFit coach since 2012, I’ve had the privilege of guiding thousands of people to achieve their goals, whether it’s losing body fat and gaining muscle, getting their first muscle-up, lowering cholesterol, healing their gut, or simply improving their overall health.
I’ve worked with professional athletes needing to make weight or gain size, professional actors wanting to get more fit for their next role, and regular everyday people looking to improve their health, fitness, and aesthetics.
But here’s the kicker: It’s never just about food and fitness.
It’s about digging deep, addressing your individual obstacles, uncovering your limitless potential, and revealing a version of yourself that you never even knew existed.
As your coach, I’m not just here to guide you through workouts or calculate your recommended protein intake. I’m here to be your biggest cheerleader, your confidant, your partner in pushing the limits, and your teammate in discovering your path.
I know you didn’t come to this page to be mediocre.
You are here for badassery.
You are here to change your life.
And good news…that’s what I’m all about!
I’m here to help you become the strongest, fiercest, most badass version of yourself that you were always meant to be.
Imagine what it would feel like to:
Look and feel incredible in your clothes again
Put on your swimsuit and feel like a million bucks
Notice that definition coming through on your abs, arms and legs (to name a few)
Have all day energy and feel sharp and focused
Feel strong and powerful during your workouts
It’s absolutely within reach! Ready to transform your physique and level up your health in only 6 weeks?
Sign up for the next Challenge which starts January 2027!
Frequently Asked Questions
What does the portion guide look like?
If you’d like to see a sample portion guide, click HERE to download yours today.
Is the Fitness plan included?
Participants always come to the challenge from different types of fitness. Some CrossFit, others bodybuild or box or run marathons. Some don’t come with any fitness routine and will take long walks for their fitness goal.
We’ll discuss different options, but what type of fitness plan you follow is ultimately up to you.
I am vegan. Can I still do this?
Absolutely! I’ve had plenty of vegans do the Food & Fitness Challenge with great success… even winners! It can certainly be more difficult to reach your goals, but that doesn’t mean you shouldn’t try to reach them.
Plus you’ll have a Registered Dietitian and Integrative and Functional Nutrition Certified Professional in your corner to help you optimize your nutrition for the best results.
What kind of results can I really expect?
The best kind! Your personalized macros will help you reach your personal goals – whether that’s losing fat, gaining muscle, just getting healthier, or all of the above! If you commit and follow the plan, you can expect 1 – 6% body fat loss while still maintaining or gaining muscle. Participants have also seen health benefits in their lab work, like lower cholesterol, HbA1c (a diabetes marker), and liver enzymes.
What if I’m away or traveling?
It’s up to you! Traveling can definitely make it more difficult, but it depends on where you’re going, how much control you’ll have over your food, and if you even want to try to make these changes while traveling! If you feel like it might be too much, there’s always another Challenge around the corner.
Is this a Paleo or Whole30 Challenge?
Nope! This is The Food & Fitness Challenge! It’s unique and much less restrictive in food than some other challenges. You’ll also have goals for things other than food like fitness, hydration, sleep, and more.
Is coffee allowed?
Yes! I’m not that mean. Also, coffee has antioxidants that can make it really healthy so it gets the green light!
Is rice allowed?
Yes! Rice doesn’t contain gluten and so it’s allowed. The only rice not allowed during the FFC is sushi rice at restaurants because it is typically made with sugar.
Is fruit allowed?
Yes! Fruit is a natural (not added) sugar, and is allowed.
Is dairy allowed?
Yes! Dairy can be a great source of protein and flavor for those who can tolerate it. However, not everyone tolerates it well. If you are unsure if you do, I suggest eliminating it during the FFC and then trying to add it back in at the end to see if it makes a difference. However, eliminating dairy is not a “rule.”
Can I do this challenge if I want to gain weight and muscle?
Absolutely! Everyone’s macronutrient recommendations will be personalized to what their goals are… weight and muscle gain can be one of those goals!
Is this program sustainable?
Absolutely. This is not meant to be a diet. Many people finish the FFC and want to keep going… and continue to make progress and see results!
You don’t have to settle for mediocre results anymore.
You work hard and you deserve to see the best results possible. You deserve to look and feel incredible!
Join the Food and Fitness Challenge today and start your journey to your best body and health…
The next FFC is coming: January 2027
Are you ready to change your life?
Transform Your Body, Health and Life.
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